Mandy Reid
A glowing rebrand
Brought in to refine and elevate the Brooklyn Jewelry brand, we relaunched from a product-driven positioning without a clear story, to one with the core Mandy Reid customer in mind - a radiant woman appreciating the long-term value of the small pleasures in life - like sun, water, and of course gold.
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from planning to problem-solving. the concept developement for Mandy Reid identifie opportunities for a cleara brand DNA through visuals
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Logo
Brand Id
Colors
Type Pairings -
Casting
Production
Location
Pre & Post
We wanted to convey an embodiment of Gold - the brand’s core offer and translate the feeling into a sense of confidence ‘internal glow’, emphasising how jewelry can be both personal and empowering.
We built the idea around 3 subcategories - or extensions of the concept of
‘Comfort in one’s own skin’
We translated this visually in our first campaign featuring a woman by the pool basking in the sun. The added element of water, brought a sense of completion and contrast to the dry heat, bright tones of the sun - visually offering a complimentary tonality contrast.
the challengeHigh Pricepoint
Low Brand Awareness as a new brand
Wide product offer
the approachDefine the customer aspirations
Refocus the site on the core offer - high price-point gold items
Build the brand DNA around strong images
2. The Brand Dna
The brand wanted their organic product offset with a classic, yet feminine approach to their supporting graphics and logo.
We developed a subtle word mark, typographic pairing, and color scheme to integrate with any image.
3. The Visual Dna
Based in the idea of comfort in ones own skin, our primary visuals would be sensual, skin-focused and represent an idea of internal glow and confidence.
We broke this down into 3 pillars
O1. Model Visuals
02. Product Visuals
03. Social Media
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Mandy Reid