AN EXTRAORDINARY MAKEOVER
Chris Gramer is an innovative, made to order, fashion company focusing on busy women
who are looking for fashionable items at great quality and cost.
Under the umbrella of my creative service company MULTIPLE FORM, I was brought in AS THE CREATIVE DIRECToR, to rethink their visual positioning across all platforms and relaunch their website with a wide range of content and points of interest.
Over the course of 1 year we created a brand new visual identity AND LOGO that spoke to their chinese american heritage and their ambition of placing The brand on the FASHION map.
WE WRAPPED UP OUR FIRST PHASE OF COLLABORATION WITH THEIR FIRST CAMPAIGN FEATURING A MAJOR MODEL - LI Xiaoxing
TOGETHER WITH THE FOUNDERS WE CREATED A SYNCHRONIZED MAKEOVER FROM BEGINNING TO END.
Logo Development & Design
Social media content
Lookbooks, Linesheet and Ghost Photography
INSTAGRAM BRAND VIDEOS
Packaging Design & Corporate Identity including Logo Development, Stationary System & Hangtags
Corporate Identity System
Instagram Creative Content and Visual Planning
Photography, Video and Editing
Website Design, Visual Strategy, Content Production