Art Direction and Creative Concept for W hotel’s awardwinning worldwide campaign and rollouts - ‘The warmth of Cool’.

Working closely with Starwood, I developed the winning idea and direction for the hotel chain’s campaign. Our objectives covered the essential feeling of the design and space being best in class for design and value.

Agency: RDAICreative Director: Anthony/ RDAIPartner Art Director: Naoto/RDAIWriter: Beth Levine